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Images courtesy of Lotus Cars From JustLuxe Content Partner MensGear It may not seem like it to the average person, but the automotive industry is highly competitive. Like motorsports, car companies must also be on top of their game to retain pole position. Unfortunately, even legends can fade into obscurity due to uncontrollable factors. Lotus deserves a hit, and Theory 1 might spark the hype it wants. The British marque was once a significant player in the sports car scene. The vehicles that used to roll out of their factory in Hethel, Norfolk, were considered some of the most highly…

Photo courtesy of Lucid MotorsConsidered the most advanced luxury electric vehicle in the world, Lucid Motors has partnered with global luxury hospitality leader Four Seasons to share their vision of elegance and commitment to environmental stewardship. Lucid Air Grand Touring delivers best-in-class performance with its world's leading range of up to 512 miles on a single charge. Guests at participating Four Seasons hotels and resorts can now enjoy a new eco-friendly driving experience during their stay. This new collaboration includes a chauffeured Lucid house car, a complimentary driving experience, and new electric charging stations. “At Four Seasons, we offer guests the…

The Aston Martin DB12 Goldfinger Edition is a remarkable tribute to both luxury and cinematic history, commemorating the iconic James Bond film "Goldfinger." This limited edition showcases Aston Martin's commitment to exceptional craftsmanship and performance, embodying the brand's legacy of elegance and power. Under the hood, the DB12 is powered by a refined V8 engine, delivering thrilling acceleration and a dynamic driving experience. With cutting-edge technology integrated into its design, it features advanced driver assistance systems and a state-of-the-art infotainment system, ensuring both comfort and connectivity. [embedded content] The exterior design of the Goldfinger Edition is striking, adorned with bespoke…

Images courtesy of THOR Industries/Harbinger From JustLuxe Content Partner MensGear As range anxiety keeps potential EV adopters on the fence, imagine what it’s like to market an even larger battery-electric model to the same crowd. Factors that typically affect efficiency include weight, temperature, and aerodynamics. Nonetheless, THOR Industries defies all expectations as it partners with Harbinger to develop a new platform with remarkable mileage. We all know companies always make bold claims for the sake of marketing. To stand out in a niche full of competitors, sometimes you need to add a bit of fluff to generate some buzz. So…