Angular Momentum x Paolo Mathai Horology âAfterburnerâ
Images: Martin PauliMost people are only familiar with the names Patek Philippe, Rolex and brands within the corporate groups (LVMH, Richemont and Swatch). It’s not really surprising because these companies have astronomical budgets and therefore can afford to pay millions on sponsorship deals. In the last decade brand ambassadors have become big business. Celebrities from the film, music and sports sectors receive huge endorsements to be photographed wearing the latest timepieces. Commercially it makes great sense because ultimately these organizations are in the business of making money. For that reason, it is very challenging for small independents to get any…
