
Trumpâs 39% Tariff on Swiss Imports Sends Watch Buyers Flocking to the Pre-Owned Market
Bob's WatchesThe Trump administration's recently announced 39% tariff on Swiss watch imports—set to take effect on August 7, 2025—has sent seismic ripples through the luxury watch industry. Swiss exports to the U.S., which account for roughly 17% of their total watch exports, will now face steep cost increases—retail prices could rise by 20–35% depending on model and brand. Brands like Rolex and Omega that could previously absorb modest tariffs are now raising prices or halting shipments altogether to offset the levies. As access to new watches tightens and prices surge, American collectors are turning to the pre-owned market in increasing…