Bob’s Watches
The recent 18% price increase announced by Rolex for new models is set to significantly boost the luxury pre-owned Rolex market. As retail prices for brand-new timepieces climb, collectors and enthusiasts will increasingly turn to pre-owned options as a more accessible entry point into the world of luxury watches. Pre-owned Rolexes offer the same timeless appeal and exceptional craftsmanship but at a more competitive price, making them an attractive alternative for those looking to invest in these iconic pieces without shouldering the full burden of rising retail costs. Additionally, pre-owned buyers benefit from a broader selection of models, including vintage and discontinued editions, further adding to the allure of the secondary market.
Bobs Watches
“Rolex price increases are a natural reflection of the brand’s global demand, meticulous craftsmanship, and strong market positioning,’ says Paul Altieri, Founder and CEO of Bob’s Watches. ‘While these adjustments can be challenging for some buyers, they also highlight the enduring value of Rolex watches, both as luxury timepieces and as long-term investments.’ With each price increase, Rolex solidifies its reputation as a leader in the luxury market, reinforcing the brand’s desirability and investment appeal.
Altieri points out that the pre-owned marketplace often experiences a 2-to-4-month lag before reflecting these price increases, creating a unique window of opportunity for savvy buyers. ‘Right now is an excellent time for buyers to secure a pre-owned Rolex at current market prices before they catch up to the new retail adjustments,’ he explains. This temporary delay allows collectors to benefit from current pricing while still capitalizing on the rising value of Rolex timepieces as a whole.
Bob’s Watches
‘For Rolex enthusiasts, this is a unique opportunity to invest in a timeless piece of horological history and to do so with confidence in its enduring value,’ Altieri adds. ‘Rolex remains one of the few brands where quality, rarity, and resale value align so consistently.’ As the market adapts to the latest price changes, the pre-owned sector is poised for significant growth, offering both value and accessibility to collectors worldwide. These developments underscore the strength of Rolex’s legacy and the growing importance of the pre-owned luxury watch market.
